Niche Merchandising Consultant - A Good Career For Somebody With Merchandising And Promotion Familiarity

With my background in marketing and promotion, I can go essentially anywhere I wish to in the industry. I have worked on market research merchandising, viral marketing, guerrilla marketing - you name it, I have done it. The one thing that has always held me back is that I am not a team player. I am extremely independent and driven, but I don't tend to use my skills for leading. You see, I'd rather not have to work together with other individuals. I know what a project needs intuitively, and I can generally get it done best sans outside help.

With some of the businesses that I worked at, this held me back. Working as a merchandising advisor, however, it has become an asset. You see, with niche marketing consulting, people wish to see that you possess a driven, self-directed attitude. A niche marketing consultant is a sort of specialist. You are supposed to come into the company, listen to their issues, and formulate a merchandising process custom altered to their needs. People don't want to see you hem and haw endlessly, waiting for feedback from diverse committees - they wish to see you think up a decisive plan of action. Then, it is up to the business to implement it or to try their own method. Either way, at that time your job is done.

Of course, there are many niche marketing consultant organizations that work in a more structured way than I do. Many of these consulting companies have greater brand awareness, and so can lure in some big accounts that don't notice me. Nonetheless, I do very well as a freelance merchandising consultant. You see, when you are working with a business advisor, it isn't the company that they come from that matters, but the advisor him or herself. Every once in a while the very fact that I am able to run the business on my own without the backing of a merchandising firm actually attracts clients. They want somebody self-motivated, directed, and decisive. That is precisely who I am.

Of course, merchandising consultants vary considerably in their approaches. Some of them are very cautious, driven by all of the scientific information they can get their hands on. Other ones are impulsive, trusting their gut instincts above all else. Although I tend toward the latter approach, my goal has forever been to combine the two. It is never a great idea to ignore information that you can use, but it is also important to trust your own instincts.

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